Virtual Influencers: Did You Know They Exist?

What if I told you that your favorite influencer does NOT exist? Virtual influencers are now the trend, and I’ll explain below what they are about.

It is often said that social media shows unreal realities. But what if I told you that we are at a point where people can, with the help of Artificial Intelligence, create virtual influencers.

That is, digitally “animated people” who act as influencers. They never rest and show you the life you want to see. You can even have conversations so real that you wouldn’t notice the difference between them and a real person.

According to the magazine El País, these virtual influencers are created because it is easier to carry out campaigns and mentions. These activities can be done by them without worrying about costs like: travel expenses, food. And not to mention the restriction of not being able to be in different places at the same time.

A Virtual Influencer can collaborate with many brands, “attend” events, and promote them without involving high costs. Thus, making monetary resources and time more efficient.

Background of Virtual Influencers.

Although the trend seems new, we could trace a precedent with the characters from the group “The Archies.” This was from 1968 to 1973, and later with “Gorillaz” from 1998 to the present. And although their initial goal was not to be influencers, they did aim to maintain presence in people’s minds.

With the arrival of social media, a new path was found to influence people. Also taking advantage of the impact on the masses to connect the public with brands.

So, the next time you follow someone, first check if they are real. Because you might never meet them on the street, as they actually do not exist.

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