What is Live Streaming Shopping?

It is common to find product demonstration videos created by third parties; however, it sounds much better to find these demonstrations made by the product creators themselves. According to Forbes Mexico, Live Streaming Shopping has a conversion rate of 19%.

Digital sales have been increasing in recent years; however, big companies have realized that a website with product specifications is not enough to address the doubts of potential buyers. That is why traditional e-commerce sales have a conversion rate of only 1.2%.

A consumer needs to see the product being used, and often looks for additional information from people making product reviews or videos while using it. This has led platforms like YouTube to grow with content based on products. Therefore, companies are choosing to get closer to their target audience to provide answers to the most frequently asked product questions. After all, who knows the product better than its creator?

Would you feel more comfortable if the brand itself tells you about the benefits of its product? Or would you still prefer videos from your favorite influencer?

www.forbes.com.mx/de-la-pantalla-al-streaming-el-futuro-de-las-ventas-digitales%EF%BF%BC/