Online shopping just got a little safer, thanks to a new feature in Google Chrome aimed at protecting users from scams.

For anyone who’s ever hesitated before buying from an unfamiliar site, Chrome’s latest update offers a layer of reassurance. The browser will now display store-level reviews directly within the interface, making it easier to verify whether an online retailer is trustworthy before making a purchase.

This feature expands on Google’s existing product review system by including feedback about the store itself—not just individual items. According to Google, the tool gathers data from Google Shopping and other well-known review platforms to generate AI-powered summaries of what other customers are saying.

By clicking the icon to the left of the browser’s address bar, users can quickly access a summary of customer experiences, covering key aspects such as:

• Customer service quality
• Shipping speed and reliability
• Return policies
• Pricing transparency
• Overall product satisfaction

This quick-access summary helps users make informed decisions when buying from lesser-known or new online shops, reducing the risk of falling victim to fraudulent websites or misleading retailers.

As e-commerce threats continue to evolve, features like this one reflect an important trend: integrating trust signals and fraud prevention tools directly into user-facing platforms. For cybersecurity professionals, this reinforces the value of proactive measures and real-time trust indicators to build safer digital ecosystems.

Source: https://mashable.com/article/google-chrome-online-store-reviews